Community Affairs

Community Affairs

Research that
helps you understand
and communicate
with the public.

We help senior community affairs and marketing staff in public-sector organizations (as well as the private-sector communications professionals who work with them):

  • Obtain objective, unbiased measures of public opinion regarding a particular service, topic, or potential ballot issue; and
  • Identify opportunities to communicate with the public regarding a particular service, topic, or ballot issue.

What types of community affairs projects do we conduct? Our practice areas can be categorized as follows:

  • Branding and Strategic Positioning
  • Marketing Message Evaluation
  • Community Needs Assessment
  • Citizen Segmentation
  • Public Opinion Polling
  • Strategic Planning

To learn more about how we approached and solved specific market research challenges for partners with community affairs needs, please review our related case studies.