Orie Kristel, Ph.D., CEO

Orie V. Kristel Ph.D., CEO

His Background in Academic Research Orie V. Kristel earned a B.S. in psychology from Ursinus College in Pennsylvania and a M.A. and Ph.D. in social psychology from The Ohio State University. Social psychology uses the scientific method to better understand how individuals think, feel, and act in social situations. His academic training emphasized the study of both the theory and application of "how to influence others," the measurement of attitudes and attitude strength, the power of accountability demands, the construction and application of research designs, and quantitative data analysis.

His Background in Applied Research Orie completed his first market research project as a senior in college, when he collected and reported client satisfaction data for a medical care provider in the Philadelphia area. As a 19-year market research veteran who is ivory-tower trained and real-world experienced, he has successfully managed and led hundreds of market research projects. He appreciates and embraces every opportunity to design and deliver high-quality, usable research to his clients and partners.

Organizational Role In addition to fulfilling the duties required of a CEO, Dr. Kristel is one of the organization’s principal researchers. He is ultimately responsible for the quality of all work performed by Illuminology. He also owns Illuminology's sister company, The Strategy Team.

Some Personal Info As father of an energetic, adventurous middle schooler and an active, creative elementary schooler, Orie is frequently called upon to make electrical, plumbing, and other minor structural repairs to his home (which he secretly enjoys). Orie’s community activities include service on the boards of Directions for Youth and Families and the Clintonville-Beechwold Community Resources Center, which are nonprofit organizations in Columbus, Ohio. He continues to suffer as a Philadelphia Eagles fan but is now feeling more optimistic.

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Alison Szymanski, Ph.D., Senior Researcher

Alison M. Szymanski Ph.D., Senior Researcher

Her Background in Academic Research Alison M. Szymanski earned a B.A. in psychology from the University of Michigan and an M.A. and Ph.D. in social psychology from The Ohio State University. Social psychology uses the scientific method to better understand how individuals think, feel, and act in social situations. While in graduate school, Alison explored the linkages between human behavior and self-identity – how what we do informs how we think of ourselves. She was one of ten OSU graduate students to win a Graduate Associate Teaching Award in 2008. And working in conjunction with some of the nation’s leading survey research experts, Alison has published on the topic of survey response rates.

Her Background in Applied Research An eight-year veteran in the applied domain, Alison’s intuitive grasp of project requirements and ability to identify (and then communicate) the critical findings of a research engagement means she’s a natural fit with our company.

Organizational Role Dr. Szymanski is one of the organization’s principal researchers.

Some Personal Info Alison is from Michigan but we don’t hold that against her. When not extolling the virtues of Western Michigan, Alison enjoys watching Detroit sports on television, cheers on the Michigan Wolverines whenever they are playing, runs, plays tennis, and is an avid pescatarian. She loves her husband, her children, and her cat.

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Amanda Scott, Ph.D.

Amanda Scott Ph.D., Partner

Her Background in Academic Research Dr. Amanda Scott is a social psychologist whose academic training at The Ohio State University focused primarily on stereotyping, group behavior, and legal decision-making. Her dissertation topic was how stereotypes of victims can impact civil decisions in a legal context. She has additional academic training in the areas of attitude measurement, research design, and survey methodology.

Her Background in Applied Research Amanda has over 12 years of professional and consulting experience in applied research, including project management and statistical support to expert witnesses who conduct survey research in the context of class action litigation. She has also served as a Social Science Research Advisor for the Ohio Department of Job and Family Services and interned at ODJFS’ Research and Evaluation department while a student at Ohio Wesleyan University.

Organizational Role Dr. Scott is one of the organization’s principal researchers.

Some Personal Info Amanda is a foster / adoptive parent and serves on the Board for the Greater Common Good, an effort to reduce domestic violence, and Six Strings Concerts. She is a member of the American Association of Public Opinion Research and the American Society of Trial Consultants.

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Case Study

United Way of Licking County, Community Blueprint Research

The Context

In a time of increasing demand for social, health, and economic services, community leaders in Licking County, Ohio wanted to identify and assess the priority issues facing residents in the county and to begin developing a coordinated plan to address these needs. In short, Licking County’s Community Blueprint Steering Committee needed data and insights that would help them ensure precious resources (of both time and treasure) are aligned with critical community needs.

The Community Blueprint Steering Committee is comprised of leaders and representatives from United Way of Licking County, the Licking County Foundation, Licking Memorial Hospital, Licking County Health Department, Licking County Board of Development Disabilities, local government and courts, behavioral health providers, the faith based community, community residents, and many other organizations.

The Critical Question

What are the three to five priority issues that must be addressed if Licking County is to be a well functioning, safe and healthy community? And what strengths or assets are already available that can help with these efforts?

Our Solution

Our research team planned and administered a comprehensive needs assessment process that included both primary and secondary data: a survey of a random sample of residents; multiple focus groups held throughout the county with residents; a survey of community stakeholders; and information from county, state, and federal sources. All of this information was succinctly summarized and used during a collaborative prioritization session led by Illuminology.

Illumination

The combination of high-quality data collection and effective group facilitation led to the Community Blueprint Steering Committee agreeing to work together on three priority issues. When the report is released publicly, you can read more all about it here.

Resolution

The Community Blueprint Steering Committee is now beginning to plan out specific steps it will take to address these issues, and together make a greater community impact.