Our Process

Research Methods and Analytic Skills

Research Methods & Analytic Skills

An overview of the research methods and analytic skills we use.

Qualitative Research

Which can provide an in-depth look at the topic of concern

  • Focus groups (both standard size and small group/triad)
  • In-depth interviewing
  • Executive and stakeholder interviewing
  • Ethnographic interviews
  • Shop-alongs (buyer/shopper interviews)

Quantitative Research

Which can allow the projection of survey results to the larger population

  • Telephone surveys via computer-assisted telephone interviewing (CATI)
  • In-person surveys via computer-assisted personal interviewing (CAPI)
  • Internet-based surveys via computerized self-administered questionnaires (CSAQ)
  • Mail surveys and other self-administered questionnaires (SAQ)
  • Program evaluation via quasi-experimental or experimental research methods


Of already-existing data (i.e., secondary data)

  • Administrative / unstructured data from your organization
  • Academic studies (i.e., peer reviewed literature)
  • Business intelligence from competitors
  • Popular press articles
  • Social media trends (volume, sentiment)
  • Targeted Internet search (e.g., Google, Quora)
  • U.S. Census data and census projections

Strategic Planning & Facilitation

  • Facilitation of strategic planning retreats / sessions
  • Creation of strategic plan outlines
  • Creation of program logic models
  • Facilitation of brainstorming and prioritization sessions (e.g., Compression Planning)

Additional Technical Skills

  • Thematic analysis of qualitative data
  • Open-ended question (OEQ) coding and resolution
  • Univariate analysis (e.g., means, frequencies)
  • Bivariate analysis (e.g., contingency tables/chi-squares, t-tests, oneway ANOVAs, simple regression, nonparametric analyses)
  • Advanced regression analysis (e.g., multiple hierarchical regression, logistic regression, negative binomial regression)
  • Multivariate / segmentation analysis (e.g., factor analysis, cluster analysis, latent class analysis)
  • Structural equation modeling
  • Contingent valuation
  • Geospatial analysis (e.g., ArcView GIS mapping)

Reporting Skills

  • Succinct summary of the underlying “story” of the data
  • Clear, concise writing
  • Reports written for multiple levels of reader interest

Professional Organizations

We stay abreast of our profession via participation in industry organizations. Our firm's associates are members of: