Illuminology is a market research firm that applies time-tested and emerging methods from the social sciences of psychology and consumer behavior to the real world settings of the marketplace and community. With valid and reliable data in hand, we then identify and clearly communicate the key “stories of the data” so our partners can make better decisions, change attitudes, and influence behavior.

Headquartered in Columbus, Ohio and projecting across the United States, our firm provides custom-designed research and analytics that illuminate opportunities for our partners to grow smarter, communicate better, and strengthen communities.