We help CEOs, CMOs, strategy officers, and senior marketing staff (especially those in the advertising, public relations, and customer experience fields):

• Understand a target audience’s thoughts and feelings regarding a particular brand, product, service, or issue;
• Identify opportunities to improve a current or proposed product or service;
• Segment a target audience to determine areas with the greatest potential for growth; and
• Determine the optimal positioning of a particular brand, product, service, or topic.

What types of consumer insight projects do we conduct? Our practice areas can be categorized as follows:

• Branding and Strategic Positioning
• Brand Equity Measurement
• Concept Evaluation
• Marketing Message Evaluation
• New Product Development
• User Experience (formative & summative)
• Customer Experience (formative & summative)
• Customer Satisfaction
• Customer Segmentation
• Purchase Decision Making / Consumer Journey Mapping
• Market Size/Market Share Estimates

To learn more about how we approached and solved specific research challenges for partners with consumer insight needs, please review our related case studies. Or better yet, give us a call!